Itra-e-Mehfil

In 1920, in a narrow lane of Kannauj — India's perfume capital — Hari Bhai lit a fire beneath a copper deg and waited sixteen hours for the first drop of attar.

Four generations later, that same fire is still burning. Same workshop. Same hands. Same patience.

Itra-e-Mehfil is our traditional attar collection — pure, alcohol-free perfume oils made the only way they should be: Damask roses from our own fields, deg-bhapka distillation, no synthetics, no machines, no shortcuts. Each attar is a product of Kannauj's GI-Tagged craft — a fragrance tradition four centuries old.

✦ 100% Natural · Alcohol-Free · Handcrafted in Kannauj
✦ Gulab · Mitti · Khus · Kesar · Bela · Jasmine · Sandalwood & more

Direct from our Kannauj workshop — for the first time, straight to you.