Itra-e-Mehfil
عطرِ محفل
The attars of celebration and memory. Made from Rosa damascena, aged sandalwood, oud, and the rarest materials our workshop sources from the same family suppliers our grandfather trusted.
Each attar in this collection is built for the skin. They are made to last — to deepen over hours, not fade.
The Rosa damascena base is distilled for sixteen hours and then hydro-distilled again into aged sandalwood. A process that takes three days. Every bottle holds that time.Explore Itra-e-Mehfil →

Arq-e-Jal
عرقِ جل
The waters that remain after distillation. Not a by-product — a product in their own right. Arq-e-Gulab from our rosa damascena distillations. Arq-e-Kewra from our pandanus flowers. Arq-e-Neem for its remarkable skin properties.
Pure hydrosols. Nothing added. Used in the kitchen, in the skincare routine, and in the ritual of daily life across India for centuries.
What leaves the bhapka as steam, condenses into two things: the oil, and the water. Both are real. Both are pure. Neither is a waste.Explore Arq-e-Jal →

Rasayana
रसायन
The Ayurvedic tradition of Rasayana — preparations that restore and strengthen. Cold-pressed and steam-distilled oils from ingredients grown in the same soil tradition as our attars: Brahmi, Bhringraj, Ashwagandha, Kumkumadi.
Formulated from the classical texts. Made with the same patience as our attars.
Brahmi has been cultivated in the Gangetic plain for over two thousand years. We source ours from the same growers our family has used for thirty years.Explore Rasayana →

Aarogya
आरोग्य
Cold-pressed carrier oils for the skin, the hair, the daily ritual of self-care. Sesame, coconut, almond, jojoba — pressed without heat to retain every nutrient.
These are not dilution oils. They are complete products: unrefined, unbleached, untreated.
Cold-pressing preserves the full fatty acid profile of the seed. A heated or solvent-extracted oil is cheaper to produce. It is not the same thing.Explore Aarogya →

Dhoopam
धूपम्
Dhoop cones and incense sticks made from the same botanical materials we use in our attars. No bamboo stick. No charcoal base. No synthetic binders. Just botanicals, resins, and the ancient recipe of slow-burn fragrance.
Made for the home. Made for the ritual. Made for the air in the room.
The same oud that goes into Itra-e-Mehfil goes into Dhoopam Oud. The experience is different. The material is the same.Explore Dhoopam →
